Problems With Adwords, And How To Solve Them.

Affiliate marketing is all a numbers game. If we now can assume that the average conversion rate is 1%, then all I have to do now is to calculate the odds. I will get as much visitors as I can through my affiliate link, and make money.

Since SEO takes some time to implement and might be a little complicated, I will create a new campaign around my product that I need to promote and start making money immediately.

That what I though when I started affiliate marketing, but then I encountered a few problems.

I really wanted to promote a product that was related to eBay. Had no idea what SEO was back then, so I went straight to Google Adwords. So I was very happy with myself as I thought that I found the way to quit my job and become a super affiliate within days. I singed up with clickbank.com (the product was a Clickbank product) I copied my affiliate code that they gave me, (this affiliate code included my affiliate ID) and was ready to start my campaign.

I adjusted the campaign setting, wrote 2-3 text ads that’s included the keywords I wanted to target, and added some relevant keywords, that were not highly competitive like the keyword eBay. So after I planted my affiliate code in the text ads, I sat back, relaxed and waited that Google will start to do its job, getting me some bloody traffic.

After a few hours or so when I went to see if my campaigns are running, I saw that they were not. Google said that it is impossible to have 2 different advertisers that are linking to same page!!! If it happens, Google will pick the best performing ad to show. So I guess someone was performing better then me.


So at first I tried to out rank this other guy who was better than me, but I ended up spending more and more money, Google kept asking for more. I just could not do it. I had to think of a way to overcome this problem. So I created a landing page. My ads from ad word took the traffic to my unique landing page first, there you could find links to the affiliate product page, (The links were of course my affiliate code links)

This way I had my own link, so I will be the only one who send visitors to it, unlike the URL of the affiliate product where probably tens of marketers are fighting for. By the way, making an Adwords campaign and sending the traffic directly to the website of the product, that you are trying to sell called, direct linking.

So I solved the problem! NOT!! When I was checking my campaign to see if everything is ok I saw that it was not running. Now the problem was my quality score, it was too low! Quality score is some kind of ranking made by Google that checks the relevancy of your keywords to your landing page. You need to have a landing page that will be high quality (according to Google Standards) and it should match the keyword that you are targeting.
But what is a high quality landing page according to Google standards?
I will try to answer this question in my next post, so stay updated!